Zhephree

I was looking at all my various app stats and I thought I’d share them. Aside from my apps being open-source, I make my business open source (mostly).

neato!

Sales. neato! sales have been low, but steady. I expected a slight increase with the launch of the Veer the other day and I was mostly correct. I sold 4 times as many copies of the app on May 16 (the day after the Veer launch) as I did on May 15, but, given the low raw numbers, this isn’t significant so much as it sales coming out of a slump. A positive either way. The best sales day in the last 30 days was April 27th, for some reason.

Remedy. I’m planning an update to neato! very soon (bug fixes and a new feature). With it will come me pushing it more than I do. With the relatively small userbase on webOS, word of mouth isn’t enough and some sort of active push is needed. Maybe not for all apps, but definitely an app like neato! that has an ambiguous name and a feature set that seems pointless until you see it in action. I’m going to add a screencast video to the App Catalog listing and see if that helps.

Stats. We’re coming up on 3000 unique downloads of neato!. For an app like neato!, this isn’t bad, but obviously I’d like more. Interesting tidbit, neato! users are good about upgrading and having the most current version of the app. 88% of users are on v1.0. I assume some of the ones not on the newest version have stopped using it altogether. Fun fact: 3 people have downloaded the app with a Veer.

foursquare
Downloads. Downloads for foursquare have been insanely consistent, fluctuating very seldom. I’m averaging about 250 downloads per day, which isn’t Earth-shattering, but on a smaller platform like webOS, that’s pretty good. Contrasting neato!’s slight influx after the Veer launch, foursquare has actually dropped as of yesterday, for the first time in a month. Still has good numbers, but it’s probably a temporary decline. The largest download day in the last 30 days was May 7th, with400 downloads, which was when I launched the Explore feature in the app.

Remedy. There’s not a whole lot I can do here. This is more on foursquare themselves, and not so much as promoting my app as it is them promoting the service. If people know about foursquare and want to use it, if they have a webOS device, they’ll search for it. I doubt many people come across the webOS app and go “What’s foursquare?” and download it. I suspect people seek it out. However, I notice that people DO download the app when it shows up in the “What’s New” section of the App Catalog. I have another update coming in a couple of weeks that will boost numbers again.

Stats. We’re very close to hitting 100,000 unique downloads. This is pretty awesome, considering we were at 85,000 last month. That’s 15,000 downloads in about 30 days, which is really nice, and double the average downloads on a normal month. Contrasting neato!’s 3 Veer downloads, foursquare has 85 Veer users, which is pretty decent. (Not to mention the 18 TouchPad users, even though it’s not out yet…) As for having the most recent version of the app, foursquare users aren’t so good at this with only 10% of users having v2.5. This is specially interesting because neato! has no automatic pop-up telling users of a new version, whereas foursquare does have a dialog that annoys you to upgrade on every launch. Not sure what conclusions I can draw from this of whether the dialog is helping or hurting. Maybe only 5% of users would download the updates if I didn’t. Also of note, there are ~8 million foursquare users worldwide. With these download numbers, webOS accounts for about 1.25% of foursquare users. This is low, low, low, but it’s consistent. When the webOS app first launch in 2009, we accounted for just under 1% of users, so while it’s a small increase, it’s an increase nonetheless. However, these numbers aren’t totally significant since total foursquare users includes SMS, mobile web, official and unofficial iPhone, Android, and BlackBerry apps, Windows Phone 7, Symbian, and more. I think an interesting metric would be comparing webOS numbers to WP7 or Symbian, or possibly even mobile web. It’s already known that webOS isn’t as big as iOS or Android, so comparing them at this stage isn’t so important.

growlr

Downloads. I don’t have full stats on growlr yet since I haven’t added Metrix to it yet, so these will not be as interesting. We’ve had less than 1000 downloads for growlr, but for a sub-1.0 app that isn’t feature-complete and has been available for about 6 weeks, that’s not so bad. Not to mention, Untappd is a very niche network and for that to succeed on a small platform like webOS at all is interesting. Add to it that I never promote the app and it makes sense.

Remedy. First and foremost, I need to finish the app and get it to v1.0. But, like foursquare, growlr kind of is reliant on Untappd’s overall popularity. However, I do think there’s some room for promotion to garner new users (for this and foursquare). Once I finish up incredible! I’ll be able to push my existing apps a little harder.

So, there you have it. Nothing monumental, nothing amazing, but nothing totally discouraging either. Hopefully this summer, I can make a bigger push on my apps and the TouchPad and Pre 3 launches this summer will hopefully provide an organic increase in app downloads/purchases.